I created a microsite for 18.21 Bitters to increase their sales and customer retention.
Themes: Information Architecture, Interaction Design
Tools: Airtable, Figma
Timeline: 2 Weeks
Everyone loves cocktails, so why are we losing customers?
Creating cocktails should be fun, and it should be done in style! While we can’t come into your home to make them, we have the next best thing.
At 18.21 BYOB we sell vintage barware and accessories so you can recreate the fabulous drinks you learned in our classes from the comfort of home.
Primary customer: Laura
Simple layout, clear choices
Fair prices and flexible shipping options
A record of past purchases
Suggestions based on past purchases
Understanding the difficulty level of products
Overwhelmed by choices
Finding unfamiliar products
Indistinct product categories
Having to remember payment details
Having no person to talk to