My goal was to create a site that increased customer retention and sales.
Distinct Product Categories: I focused on creating an information architecture that supported easily finding products.
Account Access: I created an account feature to keep record of past purchases and credit card information.
Product Reviews: I added product reviews to help users assess the difficulty level of products.
Simple Layout: I simplified the layout from the original site to promote easy visual scanning through proper visual hierarchy.
Increased Customer Retention
Customers who purchased bitters and our other products, also decided to buy their barware from us.
As a result of offering more products, sales have increased steadily since the implementation of the site.