18.21 BYOB

The Problem

The current website lacked any products for users to make drinks at home. The navigation labels were also really long and cumbersome. 

Card Sorting & Broke?

I didn’t have a research budget for this project so I created my own digital card sort with Airtable. What I found is that users wanted four distinct product categories (e.g Barware, Books & Recipies, Decor, and Glassware