Atlanta Family Therapy Redesign
I researched important information for clients searching for a therapist, and made that information easier to find.
Themes: Information Architecture
Tools: Figma, Google Sheets, WordPress
Timeline: 2 weeks
Counseling for everyone in Atlanta
Atlanta Family Therapy is a private practice for a local Atlanta therapist. He initially built the practice with the hopes of expanding and so much of the website felt “incomplete.”
Are patients choosing us?
While picking the right therapist depends on a number of variables, users showed they wanted several key bits of information before choosing one.
Clients were looking for key information that they could not readily find. This lead to them giving up and looking for a new therapist.
I conducted surveys and interviews. I completed a heuristic analysis of the website and there were several key findings. Clients wanted key information: insurance accepted, prices, location, and skills the therapist has.
I asked my client to give me a list of who he considers competitors. We examined their sites, saw how they solved the problem of presenting the same information. We found multiple examples of things we wanted to emulate on his site.
My client had designed and maintained his site using WordPress. I wasn’t familiar with it so I learned how to use WordPress so I could make the live changes for him. I created these pages in an alternate site so that he could see the proposed changes before adopting these designs.
My client loved the designs. With further collaboration and some minor edits we were able to create something that fit his vision for the site.
Prominently Displayed Information
My client didn’t want the home page too cluttered. So, information on insurance, pricing, location, and types of services are all consolidated on the services page.
Global navigation was updated to make finding important information easier.
Reduced Page Clutter
Multiple pages were removed due to lack of information on them, or they were redundant.