What's The Problem?
Research informed me that users were looking for Events, Exhibits, and ticket information. They had trouble finding this information.
Poor Information Architecture
Information was scattered all over the website and hard to find.
Navigation labels were not intuitive or confusing for new users.
The ticket purchasing interface was hidden by default on the ticketing page.
Unnecessary User Work Arounds
Users could not purchase same-day tickets and were forced to call the museum for help.