Shop Roam United
I conducted a heuristic evaluation to identify and address basic website usability issues.
Themes: Information Architecture, Copywriting, Visual Layout
Tools: Shopify, Google Sheets
Timeline: 3 Weeks
Custom Clothing with A Purpose
Roam United was created to sell custom designed clothing with a fraction of each purchase given to help care for the American Bison.
People like the clothing and the idea, so why are sales low?
A heuristic evaluation revealed that there were numerous small usability issues which could affect user’s ability to purchase items.