Shop Roam

Shop Roam United

I conducted a heuristic evaluation to identify and address basic website usability issues. 

Themes: Information Architecture, Copywriting, Visual Layout

Team: Myself

Tools: Shopify, Google Sheets

Timeline: 3 Weeks

Custom Clothing with A Purpose

Roam United was created to sell custom designed clothing with a fraction of each purchase given to help care for the American Bison. 

People like the clothing and the idea, so why are sales low?

A heuristic evaluation revealed that there were numerous small usability issues which could affect user’s ability to purchase items.