I worked with a team of six to redesign the website’s the visual consistency, and to improve the UI of the checkout process.
Do you love nuts? So do we!
Sunnyland Farms is a family owned and operated pecan farm since 1948. Since its founding, it has been the premier pecan seller in Georgia. Customers are immensely satisfied with the products they buy.
Our customers are satisfied, so why do we have so many abandoned carts?
Despite our growth in sales and our high satisfaction rates, we’ve noticed that there is a high number of abandoned carts on the website.